Thursday, 14 May 2015

Prepress Research: Learning About The Print Industry


Prepress LA

Part A: Video Research 

  1. The printing processes described in the film are: screen printing, flexographic, offset lithographic, and digital printing.
  2. Newspapers, and other non-glossy products not intended to last a long time, use cheaper printing paper.
  3. Photography and art books are made with expensive printer paper.
  4. Flexible aluminium, polyester, and mylar are used as printing plates in offset lithographic printing.
  5. Spot colours are used for making shiny gold and silver areas on a print.
  6. Digital methods of printing have the advantage of printing a different image on each page of a job, lithographic printing has the advantage of being faster.
  7. An advantage of flexographic printing is that it can be done on many kinds of media.
  8. The most common method for drying printed media is oven drying.
  9. In digital printing the design to be printed doesn't need to be developed into a negative but rather can be printed straight from an electronic file.
  10. The printing substrate is the medium which the ink is printed on.
  11. Coloured artwork is separated into four plates for printing because four different colours are needed to print all the other colours.
  12. Book casing is the process of making the outer part of hard cover books.
  13. a) A knife folding machine has a knife that slides down the middle of a piece of paper to fold it in two.
b) A perfect binding machine shaves off the ends of folded pages and glues them together once the pages of a book have been assembled in order.
    1. A guillotine is a device used to trim paper to size after it has been printed.


Part B: Comparing Offset and Flexographic Printing

Offset printing is an older kind of printing that has been popular since the 1950s. Offset printing uses a process where an image is transferred from a plate with an image on it onto a rubber blanket which finally transfers the image to the substrate. Offset printing delivers an outcome that is of consistently high quality and is used very often in magazine production. 

Flexography is a kind of printing that uses printing plates that are flexible and put in direct contact with substrate. Flexography was originally of much lower quality than offset printing but there have significant improvements in the process in recent years. Currently flexographic printing is used for things such as paper and plastic bags, milk cartons, disposable cups, and candy bar wrappers. Typically flexographic printing is not used for magazines.

Part C: Word Puzzle

G E E I N K M Y J U G W H Y F I G E D I 
M N L R I E N P W R B N E V M H X S E G 
B X E T A R T S B U S F I P Q J P N F U 
D A C D J E R F K Q T Q R T K B S P T B 
D D T A H L I F T M H E R A E C B V E L 
C E R E T Q Y D L J S S E R K K H X E A 
B I O N H R N L R S S Q D T M H R Q H N 
I C P W E G G B I E V W L U E D Y A S K 
R I H M Q M O O R S J Y O H I Q H T M E 
N N O O M E N P J A Q N F X U Y G L J T 
C L T F D S B R T S P U Q O J L E X Z Z 
V M O U G E D L T C P Y E X T W U S K A 
N H G S W E V E N H E I A E U I U X I I 
D G R G V C N E G B A R T S G N N U D B 
V J A E S C E R U J D X I C U E X J K C 
M H P N I R M N T J I Z J D S X E Q E X 
B I H L C C M T D G M P M S E T A L P T 
Y L Y S P X U R X J J L H H O E L E G H 
U F E R O H A E B C Z L C R F A W D U R 
W M X G R I P P E R S Z F Z E D C M I A 

BLANKET
DIRECT
ELECTROPHOTOGRAPHY
FOLDER
GRIPPERS
IMPRESSIONS
INK
JET
MARKETING
PLATES
SCREEN
SHEET-FED
SQUEEGEE
STENCIL
SUBSTRATE

WEB-PRESS



Screen Printing

A stencil is made from a mesh screen by first applying a photosensitive emulsion to the screen, protecting a section of the screen from light with an image, and then shining light on the screen. The photosensitive emulsion on the part of the screen with the image on it will not become blocked and will therefore allow ink to penetrate it.

To make a print, the screen printing stencil is placed over a substrate and ink is pulled over it with a squeegee in order to force ink through the holes in the screen. A sharp image results from the screen printing process.
Digitally Printed Fabric

This shirt would most likely have been printed using direct-to-garment, inkjet printing. The process would have been completed with minimal manual handling with a machine designed to print t-shirts after they have been made. There are other methods of printing directly to fabric but they are usually used for things like flags and banners that are exposed to the elements consistently.
Book Cover

There are three components that most likely would have been used in the printing of this book cover. The title and author’s name would most likely have been embossed using a device that has the letters of the words projected from the surface. After embossing, a lithographic printer would have done the colour printing on the front and back. The last stage of printing would most likely have involved lamination in order to put a shine and protective surface on the print.
Chocolate Wrapper

Typically chocolate bar wrappers are printed on a polypropylene substrate using flexographic printing. Flexographic printing uses flexible printing plates that transfer ink straight to the substrate.



Poster

This poster would most likely have been composed in photoshop before being sent to the printer. To make it work in with standard inks used in printing, it would have been composed in cyan, magenta, yellow and black format. If it was a high budget print run, the poster would have been printed using lithographic printing. If it was a lower budget print job, a digital printer would have been used.



Photo

Traditional photographic developing is a complicated chemical process that involves coating paper with a light sensitive emulsion and exposing the paper to light whilst an image is superimposed on it. These days, most photographic printing is done using digital method printing. Digital photographic printing is done with either “fine art inkjet printing” or with digital laser exposure onto traditional photographic paper. Inkjet printing is economical for small scale print runs and digital laser exposure is good for high quality archival prints.



Wednesday, 13 May 2015

Learning About The Various Settings On A Scanner

14-5-15

Technology Learning Activity 03: How to Use a Scanner (lineart)

In this exercise we explored how different scanner configurations effect the time something takes to scan as well as the quality of the final image. This stuff is worth knowing when are scanning large files. Normal documents don't take much time or space but a detailed picture can use 500mb.




Arranging Abstract Shapes

14-5-2015                Design:  Learning Activity 03

Part A: This learning activity involved arranging one to four squares in a way that represented a word. The squares were allowed to be of different sizes, they were allowed to be imposed on each other, and they could be cropped. 







Part B: This part of the activity asked that we find business cards and advertisements that represented various words. 


Order:


The typographic parts of this business card are well centred in their fields, this balance helps make things feel orderly. Each aspect (the business name, description of the service, and contact details) is in it’s own part of the card, so it feels like each thing is in it’s place. 





Increase:

The vertical lines in this card seem like they going right into the sky by the placement of the flat line at their bottom and by having them run off the page. “The sky is the limit” is a phrase that comes to mind when viewing this design.

















Bold:

The sharply contrasting colours as well as the unusual angle make this card stand out from the crowd. A person who has an obviously contrasting disposition is often bold, as is one who approaches things from a different angle to others. This card may appear bold because it has similar qualities to a bold person.

















Congested:

The front of this card has two different kinds of line. The outer lines that aim toward the centre are straight and vector-like. The inner part of this cards design has curvy and somewhat classical lines. The differing kinds of lines feel out of place with one another. The lines of the outer section are aiming into a central point and seem like they could run into each other and bring about a traffic jam style situation. 






















Tension:


This design seems to have no central focus and each part runs-on into the next. The fact that there is little apparent order gives the potential for chaos which then gives rise to tension. Most of the text is in the white space, which would be left empty when trying to create a simple and relaxing experience. The aspects of the layout defined separate to the white space are empty. The fact that several aspects of this design defy expectation seems to generate tension.




















Playful:

This design is well spaced, focusses on soft colours and rounded lines. Rounded lines are easy on the eye, and bring to mind a child safe space that has no sharp corners that kids can be hurt by. This well spaced design avoids having so much white space that it feels austere and spartan. Using the analogy of a child's play room: children need some empty space to play in as well as enough stuff to play with. 







Using Empty Space As Design Tool

                                Learning Activity 04


Part A: Positive Versus Negative Space

This exercise asked us to draw the negative space around a couple of things. The negative space is the empty space around an object. Focussing on negative space is an effective way to simplify a drawing.






Using Empty Space In Layout Of Type

                                      Learning Activity 04



14-5-2014 - Part B: Whitespace


1. Print Publishing












I like how the whitespace below the contents and above the page numbers gives continuity between the two pages. Having white space around the page numbers also makes it easier to read them. 


2. Street Advertising












I have always found the “braaap” branding effective. They have managed to include advertising of other brands without being so cluttered as to lose the main message. This images has both impact and enough spaciousness that it isn’t annoying.

3. Website











The Word Press approach to whitespace is probably just as effective without having the background absolutely blank. Having a faded background seems to be an effective way of including whitespace without wasting expensive advertising space on “empty space”.


4. Architecture
















The spaciousness of this design gives a feeling of serenity. The inclusion of high ceilings seems to make the room more open. In interior design, empty space could be an equivalent to white space.