Using Empty Space In Layout Of Type

                                      Learning Activity 04



14-5-2014 - Part B: Whitespace

1. Print Publishing

I like how the whitespace below the contents and above the page numbers gives continuity between the two pages. Having white space around the page numbers also makes it easier to read them. 

2. Street Advertising

I have always found the “braaap” branding effective. They have managed to include advertising of other brands without being so cluttered as to lose the main message. This images has both impact and enough spaciousness that it isn’t annoying.

3. Website

The Word Press approach to whitespace is probably just as effective without having the background absolutely blank. Having a faded background seems to be an effective way of including whitespace without wasting expensive advertising space on “empty space”.

4. Architecture

The spaciousness of this design gives a feeling of serenity. The inclusion of high ceilings seems to make the room more open. In interior design, empty space could be an equivalent to white space.